Outernet is uniquely positioned as the focal point for integrated brand activation - indeed, the hub and its siblings around the world are developed specifically around brand storytelling on an unprecedented scale.
A global product launch, a pop-up sampling event, a celebrity endorsement. Such brand ‘moments’ work best when developed in creative and commercial partnership with the international network of Outernet venues around the world.
- 3x Oxford Circus footfall
- 48k Pedestrians an hour
- 108m Passengers a year
The Outernet’s grand scale, multiple locations and technical capabilities can deliver new levels of drama around a new product launch. Each venue will boast special facilities to accommodate the needs for security, secrecy and celebrity; but above all, versatility at scale is the Outernet’s governing principle.
Every Outernet venue is located at the midpoint of a city’s entertainment and culture centre. Location aside, the Outernet will feature on-campus facilities for screenings, celebrity hospitality and media events. Film premieres, season finales, game launches have not seen a premises so tailored to their needs as the Outernet.
Sampling events & experiential marketing
Think ‘pop-up event’ and immediately conjure images of low-key sampling events with little media impact. Not so at the Outernet. The Outernet’s unique capability to create global impact from localised events sets its apart from other premises; and the anticipated footfall of Outernet locations allows unprecedented opportunities for 'physical + digital' brand activations.
Brand marketing is increasingly reliant on sticky and shareable content strategies; and the Outernet provides a critical element to the content marketing mix. A place to experience brand content integrated with product sampling and mobile transaction via the largest, most picture-perfect screens anywhere in the world.
Unlock the potential
The daily street fight for just a fleeting moment of your target consumer’s attention is frenetic. Brand partnerships with Outernet offer a distinct alternative, where the user journey is confined to a controlled environment, but the user experience is free to be whatever it needs to be.