Outernet Global has announced a strategic partnership with Technicolor as it brings to fruition the world’s first high-capacity network of immersive media space in global city centres.
Set to open first in London in 2020, the multibillion-pound project is a revolutionary step in the creation of location-based entertainment, music and retail experiences at iconic city destinations. The partnership will be led operationally by Outernet London and Technicolor’s Moving Picture Company (MPC) and The Mill.
“Outernet is at the forefront of the global media economy, taking brand experiences to a whole new level,” said Frederic Rose, CEO at Technicolor. “As a company that unites creativity with technology to push the boundaries of what entertainment can be, we’re truly excited to be a part of this journey. Our partnership is a natural fit, helping brands to realise the increasing value of immersive media environments.”
The Outernet is a global network of central city hubs designed to elevate the culture and commerce of the world’s great cities through the largest, most immersive digital experiences. Technicolor merges industry-leading artistry with the most innovative technology to unleash extraordinary experiences for audiences everywhere and anywhere. The partnership unites stellar creative talent and leadership, combining top media, branding, property development, and entertainment experience. Together they will be delivering boundary-pushing mixed reality, VR, AR, and AI environments to the globe’s high-footfall urban areas – with the goal of making them into a powerhouse network of connected retail and cultural hubs.
The crown jewel of Outernet London will be The Now Building, which will bring epic scale to storytellers and content providers via 360-degree, 8K floor-to-ceiling screens. Every day will be a new experience for locals and tourists alike, as the Outernet is refreshed with a rotating carousel of broadcasters and advertisers, video artists and live performance events, and exclusive digital offers and experiences. Because it’s always on and never switches off, the Outernet aims to be a constant and timely source of news, entertainment, and immersive digital experiences to an expected 400,000 visitors per day.
Philip O’Ferrall, Outernet Global’s President and CEO said: “The unique physical and logistical challenges of Outernet London require best-in-class partners. Technicolor has an impressive track record of delivering future-facing technology and innovation. In partnership with storytellers and leaders across multiple industries, they find new ways – whether through virtual reality, augmented reality, mixed reality, or beyond – to tell compelling stories and engage with audiences. This makes them a natural partner for Outernet Global as we roll out our strategy worldwide.”
About Technicolor Production Services
Technicolor’s Production Services Group provides a full set of award-winning services around VFX, Animation and Games activities, as well as digital video and sound Postproduction Services for feature films, TV content, advertising and video games. The Group’s VFX facilities offer pre-visualization, asset creation, texturing, animation, rigging, rotoscoping, lighting, match move and compositing. On the Animation side, Technicolor offers solutions for the creation of high-quality Computer-Generated Imagery (“CG”) animation. Through its Post Production Services activities, Technicolor supports clients from the camera capture on the production set through creation of final distribution masters. Approximately 8,300 people worked for Production Services at the end of 2018, including approximately 6,500 direct/creative artists. This includes MPC, The Mill, Mikros and Mr. X.