Outernet and the Mayor of London, Sadiq Khan, have announced a new partnership to celebrate the capital’s major cultural and community festivals, beginning with a celebration of Diwali. The campaign showcases and celebrates key moments in the year on Outernet’s giant screens. Illustrated with sets of beautifully designed graphics, each moment in the calendar will be marked in a completely bespoke way.
We are honoured to join the Mayor of London in promoting unity and diversity in our vibrant city. Our partnership began on Sunday night with a message wishing Londoners, and all those celebrating around the world, a happy Diwali The campaign will celebrate a wide variety of celebrations including Chanukah, Christmas, Lunar New Year, St George’s Day, Vaisakhi, Eid and more.
Philip O’Ferrall, CEO Outernet Global said:
“From the outset, Outernet was designed to be a place for all to come. With this campaign we are proud to work with the mayor and his team to display on our screens a campaign that is all about the inclusivity that makes London such a fantastic place. The designs look stunning and the story is the one that that can never be told enough.”
The Mayor of London, Sadiq Khan said:
“Our diversity is our greatest strength, so I’m delighted to partner with Outernet to send messages of celebration to our communities on these big screens in central London. Starting with Diwali last night – part of London's Diwali celebrations which are some of the largest outside India – we will be marking a wide range of key cultural and community festivals to show that our capital is for everyone, as we build a better London for all.”
Outernet, after less than a year of being open is on target to be the number 1 visitor attraction in the UK as footfall continues to grow ahead of long-established destinations such as the Natural History Museum and The British Museum.