Outernet London has forged a new partnership with London’s iconic media brand and newspaper, the Evening Standard.
The partnership will see, for the first time, an exclusive animated version of the Evening Standard’s cover appear on Outernet’s giant screens as the issue is published each day. Alongside this the two media leaders will launch the London Creative Advertising Competition, the UK’s newest and boldest ad competition, with a prize value of £1,000,000 in media space and time. Further details will be announced closer to the event going live later this year.
Dylan Jones, Editor in Chief Evening Standard said:
“I’m thrilled that the Evening Standard is now working with Outernet. It’s one of the most exciting innovations in London, as we continue to innovate ourselves, I couldn’t think of a more powerful relationship. I’m also thrilled that Outernet have seen the potential of our new superpowered paper.”
Philip O’Ferrall, CEO Outernet Global said:
“The Standard has always defined London news and culture and to partner with them is a powerful moment. As Outernet’s visitor numbers continue to grow, propelling us towards becoming the number 1 attraction in the U.K. it's the perfect time to join forces and further build on London’s status as a global media leader.”
This announcement comes as Outernet unveils figures which show that in May The Now Building was averaging weekly visitor numbers of 123K - with a record high of 129K in the final week of the month. Based on this yearly reach will be 6.3 million putting The Now Building on track to be ahead of the current Top 3 attractions in the UK according to recent figures from the ALVA (Association of Leading Visitor Attractions):
1. The Crown Estate, Windsor Great Park, Berkshire - 5,636,844
2. Natural History Museum - 4,654,608
3. The British Museum - 4,097,253
Since opening in November 2022 Outernet has experienced enormous growth in footfall and draws upon its state-of-the-art technology to provide audience engagement and demographic data, ensuring unparalleled performance metrics for brands and advertisers. Beyond The Now Building footfall in the proximity of the district where visitors have a view of the screens rises on average to around 1.5 million per week, demonstrating this part of central London is truly vibrant.
Every day, and for free, Outernet’s screens display immersive arts and cultural programming and high-impact advertising, creating unparalleled communal experiences and a platform for brands to engage with consumers in a way never previously possible. Burberry, Netflix, Amazon, Live Nation, Tag Heuer, Nike, GHD, Chanel, H&M, Rayban, Birkenstock, Peugeot, Ford, Porsche and BMW are just some of the brands who have already worked with Outernet.
Outernet London is the first of a global roll out with future districts set to be built in the US, Asia and Europe.
Read more about this story on the Evening Standard's website