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Outernet and Pixel Artworks have launched a free mindfulness experience that aims to help commuters and busy Londoners unwind and catch their breath.

Room to Breathe is an immersive visual experience based on the science of ‘box-breathing’ and will surround visitors as the ceiling and walls of the space are used to create the feeling of immersion. It's been developed in conjunction with a leading UK trauma and anxiety consultant and aims to create calm throughout the day for busy Londoners, tourists and families over the summer holidays and beyond.  

The soothing light and sound sensory experience will be showing at 11am-12pm, 2pm-3pm and 7pm-8pm daily and will be open to the public from Monday 25th July onwards. The experience will take place in Outernet London’s Now Trending building, opposite exit 4 from Tottenham Court Road station. There’s no need to reserve a space or pay to experience the sessions which are open to all ages.  

The rhythmic cloud and light scape at the heart of Room to Breathe offers a glimpse into how technology will play a key part in supporting health and wellbeing. The visuals and sounds guide commuters to breathe in, hold and exhale using a four-second breathing technique. The music slowly moves from an acoustic piano to more organic, synthesised tones to help users settle into the breathing pattern. A digital plaque provides guidance on how to use the experience.

Jayne Cox, a leading trauma and anxiety consultant fed into the experience using her knowledge and understanding of how breathing exercises, like ‘box breathing’, reduce anxiety. Accompanying the visual cues of rolling clouds, calm skies and the sun, all of which mimic regulated, calmer breathing patterns, there is original music written by Matthew Wilcock. The sounds guide visitors to breathe in, hold and breathe out using a four second breathing technique. The music slowly moves from the acoustic piano through to more organic synthesized tones to help users settle into the calming breath pattern.

Jayne Cox: “Anxiety and stress often changes the way we breathe, with our breath often becoming rapid and shallow, resulting in heightened anxiety and becoming ‘stuck’ in a state of fight or flight. Learning and regularly implementing a simple breathing technique reduces anxiety by helping us to have more control over our breath. Once learnt, these techniques become a ‘tool’ that supports us anywhere, whether we are on the move or at home.” 

Tom Burch, Managing Director, Pixel Artworks: “Society has never been as anxious as it is today, and the stress associated with commuting and returning to work in the office is a well-known trigger point. Based on this knowledge, we felt compelled to create an experience that can help calm people’s minds and educate them on the benefits of box-breathing arming them with tools to manage every day stress. Outernet London is at the epicentre of experience innovation, and we are proud to be an official production partner to deliver immersive experiences of which audiences are in awe.”

Philip O’Ferrall, CEO, Outernet Global“Room to Breathe is a perfect example of how we can use the digital immersive capabilities of Outernet London. It will give visitors a tranquil experience to forget their stress and reflect. It’s really something beautiful to achieve with Pixel Artworks right in the heart of busy central London.” 

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