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CULT&RAIN have brought a unique immersive experience to Outernet London. CULTR WORLD is a fully interactive event bridging the physical world and the Metaverse. 

CULT&RAIN is the leading luxury fashion brand born from Web3. Following the inaugural success of its Genesis and Drop001 NFT collections, the innovative fashion brand forges the future by tying together digital and physical luxury goods. Now with the grand unveiling of CULTR WORLD, the brand takes another step towards a digital future by creating its own immersive metaverse experience, rich with virtual waterfalls, graffitied walls, & intergalactic views.

Outernet London forms the perfect canvas for this innovative activation and will showcase its unique technical and creative ability as the world’s foremost bridge between the real world and the digital world, as brands and commerce inevitably and increasingly move into Web3. 

CULT&RAIN has designed four unique avatars that visitors can choose from to explore CULTR WORLD. Each avatar will have a digital collection of luxury sneakers and Varsity Jackets, from CULT&RAIN’s Genesis and Drop001 collections, to customize their outfit. Avatars will enter CULTR WORLD through CULTR LOUNGE, a remarkable space where visitors can meet (and talk with) other visitors and ultimately attend events and parties, such as this ground-breaking launch event.  

As an Avatar, visitors can also explore CULTR SHOP, a digital shopping experience where they can purchase NFTs from the Genesis, Drop001 (& future) collections, luxury physical sneakers, digital fashion collections and ‘click and collect’ a POAP (a proof-of-attendance NFT badge) that will grant them a free exclusive future airdrop of a digital wearable. This is the birth of the ‘virtual social shopping experience’ – an entirely new model of ecommerce. 

With Outernet seamlessly linking the physical and digital, the CULTR WORLD launch event will feature a high-profile Web3 DJ streaming live from New York in a 2 hour set for all virtual guests while the Metaverse party will be mirrored and broadcast live for live-in-person event-goers who will party alongside virtual event-goers. All virtual attendees will enter into CULTR LOUNGE as an avatar with an invitation-only link, as well as from the Outernet interactive event space itself with provided PCs and VR devices.  

George Yang - Founder of Cult & Rain:

“The event will attract the CULT&RAIN & Web3 community, as well as those who are less familiar with Web3 and the Metaverse. I want our live-in-person guests to be blown-away by the beauty and creativity of this Metaverse. CULTR WORLD will revolutionize what an immersive luxury experience looks like, with the innovation of Outernet London.” 

Philip O’Ferrall, Outernet Global CEO:

"To use the incredible digital capabilities of Outernet London to truly innovate in how to reach consumers and communicate the ethos of a brand is a key part of our mission. We wish to work with real pioneers, and Cult&Rain are just that when it comes to both fashion and Web3. Outernet London is the perfect place to showcase how brands can thrive in Web3 and build creative and commercial campaigns that are best in class. We have the most advanced immersive space on the planet and brands will be able to seamlessly bridge the digital and physical worlds like never before. Our partnership with Cult&Rain is going to produce something very special, and this is just the beginning.” 

For this Web3 first alongside CULT&RAIN, Outernet’s visionary space will cement how physical and digital experiences blend together to give in-person, and virtual, event-goers a taste of the future with its immense floor to ceiling wrap-around 16K screens – the most advanced immersive space in the world.  

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