John Lewis’ ‘unexpected guest’ spaceship landed in the I’m a Celebrity camp in a world-first synchronised activation across Outernet London's ultra-HD Screens, Fortnite Creative, and inside the I'm A Celebrity TV broadcast.
The crashed spaceship simultaneously appeared in the popular video game Fortnite, where the castle in which I’m a Celebrity… takes place, has been recreated in the game’s "sandbox" mode.
Created by Metavision, ITV and John Lewis & Partners, and powered by Epic Games’ Unreal Engine, it will bring the retailer’s Christmas story ‘Unexpected Guest’ to life.
Outernet's technology creates digital experiences the likes of which have never been seen before making it the most advanced immersive canvas in the world.
Philip O’Ferrall, President & CEO of Outernet said:
“Outernet London is immensely proud to be part of such a pioneering campaign along with all the partners. This is one of the very first creatives to appear on our screens ahead of our full launch next year which is hugely exciting. It really shows what Outernet is capable of when you have such a potent mix of brands and media platforms and our world beating technology. I hope London enjoys!”